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Trademarking 101 - Limits of Liability / Disclaimer of Warranty:

The authors of this information and the accompanying materials have used their best efforts in preparing this course.

Introduction - A trademark is your identity. If you are a business owner, new or old, you need to have the ability to be distinguished from other businesses that may offer something similar to your own.

Take for example, the number of hamburger locations in your own city. If you didn’t know the trademarks of the “arches” or the “king” then you wouldn’t be able to identify their products as easily. You can easily picture these in your mind, and that’s what you want to accomplish for others when it comes to your own business.

01. That Means? - In order to trademark your business, you need to fully understand the process of trademarking. Much of this process will need you to understand your product as well as understand the legal aspects of trademarking.

Throughout this ebook we will show you and explain to you each step of the process. We’ll give you some excellent ideas to help you to get started. Most importantly, you’ll have everything that you need to know, starting with learning what trademarking is and what it does for your business.

02. The Benefits - It seems like a lot of work to trademark a business or a product, doesn’t it?  For many people it can be somewhat of a challenge. For others, especially large companies, the process is simply handed over to their attorneys to go through.

Even though it may take some time to develop the perfect trademark and to put it in place, the benefits of having one are quite amazing. In fact, an effective trademark can actually stand out as its own advertisement for your business!

03. Make It Unique - The key to a successful trademark is making it unique. In some fashion, you need to have a trademark that will stand apart from all others. You also need to have a trademark that will somehow jog the memory of those that see it so that they can know it.

This is a complex consideration. For some, it means hiring a professional to design the trademark. Yet, you should also understand what it takes to make a trademark actually be qualified to be registered.

04. Creating Brands - Although we have talked a lot about the process of registering your trademark, you first have to develop one to do that.

It sounds easy. Just use your company name and that’s that. The problem with this is that your company name may not be the best choice for you to trademark. If you are a company named “Smith” for example, there could be hundreds of other companies out there with the same name.

05. Hiring A Attorney - Why do you need an attorney for this trademarking process? 

The fact is that there are countless reasons that you do. In many cases, having an attorney working with you can help you to get through the process faster, more efficiently and believe it or not, without having to pay nearly as much.

06. The Details - So far we have talked a great deal about the process of getting your trademark in place from beginning to end. But, there are some other details that are just as important and very much a part of the process that you also need to take into consideration.

07. Intellectual Property - Intellectual property law is the governing body of trademark law. There are several branches of it, each with its own duty and its own bearing on your protection. You should understand the differences of each so as to insure that no assumption is made about them.

Checklist - Here’s a brief, condensed version of what you need to do to obtain the trademark you need and want for you business or product.

1. Develop an effective trademark that works for your goals in marketing and distinction. Insure that it is fanciful, arbitrary, or suggestive in nature to insure it will pass the trademark search.

Conclusion - Having a trademark for your business is crucial if you want to stand out from the millions of other businesses out there today. The United States Patent and Trademark Office has seen a surge in the number of trademarks that come through its doors. Perhaps this is because there are so many new businesses starting up. Or, it could be a direct relation to the fact that people want to protect what they design and create for their own needs and their profit goals.

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